How it works

One conversation to set up. Two minutes to send a gift.

We handle everything between the two. Here is exactly what happens from the first call to the moment the box lands on a doorstep.

Setup takes about a week No technical work required from your team Works across the GCC and internationally
Getting set up

From first conversation to first gift

This is what the first few weeks look like for a new client. Most teams are ready to send their first gift within seven to ten days of the initial call.

1
Day 1
The first conversation

We get on a call — thirty to forty-five minutes. We want to understand your team: how many people, which countries you operate in, what occasions matter most, and what your brand looks and sounds like. You leave with a clear proposal.

You do not need to have answers for everything. Most HR Directors come to this call knowing they want to do something better and not much more than that. That is enough. We ask the questions.

2
Days 2–4
We prepare your programme

Based on what we discussed, we build your gifting programme: box selection, branding applied to all collateral, card templates, and a short manager messaging guide so whoever writes the card sounds warm rather than corporate.

What you receive: A PDF proposal showing exactly what your branded boxes will look like, sample card wording in your company voice, and a summary of the fulfilment process for your HR team.

3
Days 4–7
Portal access and approval

Your HR team gets access to the gugu portal. It is simple: one screen, one button. You enter the recipient's name, address, and message. We take care of everything else. We walk through it with you until it feels natural.

For companies with multiple HR contacts across different countries, each person gets their own portal access. The experience is identical regardless of who sends and where the gift is going.

4
Day 7+
You are live

The next time someone on your team has a baby, you open the portal, fill in three fields, and press send. We pick, pack, personalise, and dispatch. You get a delivery confirmation. The recipient gets the gift.

From that point forward, every gift your company sends takes about two minutes of your time. The whole thing runs itself.

The HR portal

Simple enough that anyone can use it.

We deliberately kept the portal as simple as possible. Most platforms in this space require training and onboarding. Ours requires neither. If you can fill in a form, you can send a gugu gift.

Three fields to trigger a gift
Recipient name, delivery address, and the message for the card. That is all.
📋
Order history and tracking
Every gift your company has sent is logged. Delivery tracking is built in. No chasing couriers.
👥
Multiple HR contacts
As many people as you need can have portal access. Regional HR managers each have their own login.
🔔
Delivery confirmations
You get an email when the gift is dispatched and another when it is delivered.
portal.guguarabia.com/send
Send a gift
RECIPIENT NAME
Sara Al-Baharna
BOX
Signature Box
COUNTRY
Bahrain
DELIVERY ADDRESS
Villa 14, Road 32, Adliya…
CARD MESSAGE
"Congratulations from everyone at NorthBridge. We are so happy for you and your family…"
Gift dispatched — delivery expected within 2 business days. Tracking sent to your email.
Behind the scenes

What we do after you press send

🎁
Picking and packing

Every box is assembled by hand. The items inside are checked against the order, the branding elements are applied, and the card is printed or written depending on your preference.

🎀
Finishing and presentation

Tissue paper, ribbon, and seal are added. The outer presentation is checked before the box is sealed. We do not send anything out that we would not be happy to receive ourselves.

🚚
Dispatch and delivery

The box goes out to our delivery partner. You receive a dispatch confirmation with tracking. When it is delivered, you get a second notification. The recipient's address is treated with full confidentiality.

Common questions

Things HR teams usually ask before they start

Most clients are set up and ready to send within seven to ten days of the initial call. If there is a baby arriving imminently, we can move faster — the shortest setup we have done was three days from first call to first gift sent.
No. The portal is a web application that works in any browser. There is nothing to install, no integrations required, and no IT configuration needed. If your HR team can use a web browser, they can use the portal.
The portal handles all GCC countries and most international destinations from a single login. Each order simply requires a valid delivery address. For enterprise clients with staff across many countries, we set up regional contacts who each get their own access.
Yes. Many clients update their box selection seasonally, add an Eid collection, or upgrade their tier as the programme grows. Changes can be made through your account manager. There is no lock-in to a fixed box configuration.
There is no minimum. We work with companies of all sizes. Some clients send two or three boxes a year. Others send dozens every month. The programme is the same regardless of volume.
In two years of operation we have not had a complaint about a gift. If something is ever wrong with a delivery — damaged in transit, incorrect item — we replace it immediately at no cost. Our account manager is contactable by WhatsApp for anything urgent.

Ready to set yours up?

The first conversation takes about half an hour. After that, we handle everything. Get in touch and we will be back within one business day.

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